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What is the Best Color to Paint a House Before Selling?

When preparing to sell your house, one of the most critical decisions you'll make is what color to paint it. The right color can significantly enhance your home's curb appeal, making it more attractive to potential buyers and possibly increasing its market value. But with so many colors to choose from, how do you decide what color to paint your house in prep to sell? In this blog post, we will explore some of the best colors for selling a house and why they work.

Neutral Colors: A Safe Bet

Neutral colors are often considered the safest choice when painting a house for sale. They appeal to a wide range of buyers because they provide a blank canvas that allows potential homeowners to envision their own décor and personal touches.

Shades like beige, gray, off-white, and taupe are popular choices because they're versatile and timeless. They also tend to make rooms appear larger and brighter, which is always a plus when trying to sell a home.

However, not all neutrals are created equal. Cool grays may feel too impersonal or cold, while warm beiges might seem outdated. Opt for modern neutrals like greige (a blend of gray and beige), which combines the best of both worlds.

Blue: The Powerhouse Color

According to Zillow's 2017 Paint Color Analysis study, houses with bathrooms painted in light blue or periwinkle sold for $5,440 more than expected—the highest sales premium of all colors analyzed. Blue evokes feelings of calmness and tranquility; it's associated with clear skies and peaceful waters.

In addition to bathrooms, consider using blue in bedrooms, kitchens, or dining rooms. However, avoid overly bright or dark shades that might be off-putting for some buyers.

Green: The Color of Balance

Green is another excellent choice when deciding what color to paint your house in prep to sell. It's the color of nature, symbolizing growth, harmony, and freshness. Lighter shades like sage or mint can make a space feel calming and restorative, while darker hues like forest green or emerald can add a touch of luxury and sophistication.

Green works well in almost any room but is particularly effective in spaces that overlook gardens or trees, where it can help to bring the outside in.

The Psychology of Color

Understanding the psychology of color can also help when choosing what color to paint your house before selling. Different colors evoke different emotions and responses. For example, red is energetic and passionate but can also be perceived as aggressive. Yellow is cheerful and welcoming but too much can cause feelings of frustration or anger.

When selecting a color scheme for your home, consider how you want potential buyers to feel when they walk through the door. Do you want them to feel calm and relaxed? Energized and inspired? Choose colors that will help evoke these emotions.


Choosing what color to paint your house in prep to sell is an important decision that can significantly impact how quickly your home sells—and for how much. Neutral shades like greige offer versatility and appeal to a wide range of buyers, while colors like blue and green can add character without being too personal.

Remember that the goal is to help potential buyers envision themselves living in your home. So opt for colors that enhance your home's best features, create a welcoming atmosphere, and appeal to the broadest possible audience.

Lastly, don't forget about the power of a fresh coat of paint—it's one of the most cost-effective ways to freshen up your home and make it more appealing to buyers. So grab those paintbrushes—it's time to get painting!

Matt Ballantine - Ballantine Painting & Drywall
Post written by AI - Approved by BPDW
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